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Marketing and Business Development

Washington, DC

Alyssa Rosenthal

alyssa.o.rosenthal@gmail.com ▪ www.linkedin.com/in/alyssarosenthal/

EDUCATION

 

THE GEORGE WASHINGTON University, School of Media and Public Affairs                Washington, d.c.

Master of Arts, Media and Strategic Communications                                                                           August 2014

Bachelor of Arts, Political Communication                                                                                                        May 2013

 

EXPERIENCE

 

EMERGE AMERICAS                                                                                                               Washington, D.C.

Director of Business Development                                                                                               August 2017 – June 2018

·       Assist company in acquiring business through Salesforce development and management, creation of sales tactics, lead generation efforts and techniques and production of sales marketing materials and campaigns.

·       Design and conduct sales trainings company-wide regarding sales techniques, lead generation, and Salesforce usage.

·       Generate weekly sales reports and analyze 2016-2018 final sales reports in order to establish 2019 projections and goals.

 

THE CHRONICLE OF HIGHER EDUCATION                                                                                  Washington, D.C.

Recruitment Advertising Consultant                                                                                       February 2016 – July 2017

·       Consult and manage a sales pipeline of universities and non-profits in 7 states and on 2 continents in order to assist and sell The Chronicle’s multitude of products, including advertising services online and in print.

·       Pitch 10-20 new business prospects weekly for both The Chronicle of Higher Education and The Chronicle of Philanthropy using the Sandler sales technique.

·       Support marketing efforts and initiatives by editing communication campaigns and providing feedback on sales documents.

 

LIVINGSOCIAL                                                                                                                         Washington, D.C.

Inside Sales Associate                                                                                                     July 2015 – January 2016

·       Manage 300-400 companies through the sales cycle by persuading, negotiating and educating potential clients on the advantages of online marketing.

·       Pitch to a variety of local business owners daily by generating a high volume of outbound calls and communications in order to close over 50 accounts monthly.

 

CONSUMER ELECTRONICS ASSOCIATION                                                                             Washington, D.C.

Sales Coordinator                                                                                                        October 2013 – April 2015

·       Design communications plans in order to more effectively and cohesively bolster satisfaction with customer service while presenting necessary information.

·       Support the sales team in increasing the Consumer Electronics Show to over 2 million square feet by targeting potential areas of growth, generating leads, selling exhibit space at the show and managing communication with over 300 exhibitors.

 

DEPARTMENT OF JUSTICE                                                                                                    Washington, D.C.

Media Affairs Intern                                                                                                       June 2013 – October 2013

·       Compile and organize over 20 articles for daily news clips on a variety of issues, including the Boston Marathon bombing and the Snowden case, and triage media requests and incoming calls.

·       Assist press secretary and press officers in analyzing, researching, and vetting 5-15 speaking engagements, interviews, and other events weekly.

 

 

SKILLS/ACTIVITIES

Technical: Salesforce, Excel, Hubspot, WordPress, SquareSpace, Web Design (HTML and CSS), Python, Constant Contact, Donor Perfect, Final Cut Pro, Adobe Creative Suite

Foreign Languages: Spanish (Basic Conversational)

 

Education

08/2012-08/2014

Master of Arts at The George Washington University

08/2010-05/2013

Bachelor of Arts at The George Washington University

Experience

08/2017-06/2018

Director of Business Development at eMerge Americas

• Assist company in acquiring business through Salesforce development and management, creation of sales tactics, lead generation efforts and techniques and production of sales marketing materials and campaigns.
• Design and conduct sales trainings company-wide regarding sales techniques, lead generation, and Salesforce usage.
• Generate weekly sales reports and analyze 2016-2018 final sales reports in order to establish 2019 projections and goals.

02/2016-07/2017

Recruitment Advertising Consultant at The Chronicle of Higher Education

• Consult and manage a sales pipeline of universities and non-profits in 7 states and on 2 continents in order to assist and sell The Chronicle’s multitude of products, including advertising services online and in print.
• Pitch 10-20 new business prospects weekly for both The Chronicle of Higher Education and The Chronicle of Philanthropy using the Sandler sales technique.
• Support marketing efforts and initiatives by editing communication campaigns and providing feedback on sales documents.

07/2015-01/2016

Inside Sales Associate at Livingsocial

• Manage 300-400 companies through the sales cycle by persuading, negotiating and educating potential clients on the advantages of online marketing.
• Pitch to a variety of local business owners daily by generating a high volume of outbound calls and communications in order to close over 50 accounts monthly.

10/2013-4/2015

Sales Coordinator at Consumer Electronics Association

• Design communications plans in order to more effectively and cohesively bolster satisfaction with customer service while presenting necessary information.
• Support the sales team in increasing the Consumer Electronics Show to over 2 million square feet by targeting potential areas of growth, generating leads, selling exhibit space at the show and managing communication with over 300 exhibitors.

06/2013-10/2013

Media Affairs at Department of Justice

• Compile and organize over 20 articles for daily news clips on a variety of issues, including the Boston Marathon bombing and the Snowden case, and triage media requests and incoming calls.
• Assist press secretary and press officers in analyzing, researching, and vetting 5-15 speaking engagements, interviews, and other events weekly.

  • Updated 2 years ago

To contact this candidate email alyssa.o.rosenthal@gmail.com

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