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Marketing Manager

Boston, MA

Bonnie Alvarado

184 Allen Avenue · Lynn, MA, 01902 · (781)420-2236 · alvarado.bonnie@outlook.com

 

OBJECTIVE
I am a passionate marketing professional with over six years of experience specializing in lead generation, multi-touch campaign development, content marketing, social media marketing, marketing automation, event management and market analysis. I pay attention to the data from each marketing program to help me think outside the box and push the boundaries with all my programs.

EDUCATION
Endicott College – Beverly, MA                                                                               May 2012 – July 2013

The Van Loan School of Graduate & Professional Studies

Masters in Business Administration
Concentration: Marketing
Nichols College – Dudley, MA                                                                     September 2008 – May 2012
Bachelor of Science – Business Administration
Double Concentration: International Business, Business Communications
EXPERIENCE
Cognex                                                                                                                      March 2018 – Current

Marketing Manager, Lead Generation Programs

 

·        Manage all lead generation programs for three product lines: vision sensors, 3d vision and industrial barcode reading products.

·        Plan and execute all marketing programs using various channels; webinars, email, ppc, inside sales, website, tradeshows, seminars, third party email, application stories.

·        Use Eloqua to create multi-touch campaigns, A/B tests emails, landing pages and analyze campaign data.

·        Develop marketing plans Latin America covering all Cognex product lines and industries. Manage and work day to day with contractors on marketing campaigns including; email translations, seminars, market analysis, tradeshows, PR and brand visibility.

·        Plan and execute seminars and tradeshows for US and Canada.

·        Partner with Global Marketing, Product Marketing, and Sales management to develop content; applications/customer stories, whitepaper, articles, webinars etc.

·        Manage the performance of market visibility programs, including a PR contractor, online listings, and award nominations, as well as organize online and print advertising campaigns

·        Develop quarterly reports showcasing lead generation activities and results; funnel generated, leads, forecast, future marketing plans. Report presented to Business Unit for my product lines (vision sensors, 3d vision and id) and Sales team.

·        Monthly reporting on all lead generation activities for Sales Leaders and Senior Marketing

·        Collaborate with regional marketing teams in China, KIA, Japan and Europe

 

Acorio                                                                                                             March 2015 – March 2017

Marketing Manager

·        Prepare marketing strategies alongside company executives

·        Oversee creation and delivery of press releases, advertisements, and other marketing materials

·        Plan and develop all lead generations programs (email campaigns, webinars, events etc.)

·        Develop Quarterly Market Campaigns Calendar

·        Develop Social Media and Blog calendar

·        Lead in new website build

·        Maintain current website and update with new content

·        Management of marketing automation system Hubspot

·        Manage and recommend external channel alternatives (banner ads, CIO Magazine, etc.)

·        Established key performance indicators for marketing’s impact on the company

·        Manage all industry events

 

 

 

LGC Genomics                                                                                                  June 2013- February 2015

Demand Generation Specialist

·        Proactively work with global sales and product management to develop content and execute meaningful demand generation initiatives across multiple channels.

·        Lead web advertisements, and track effectiveness with Google Analytics.

·        Management of all social media for the division and advertisements through this channel

·        Manage email campaign process, including planning, content, designing email and landing pages, segmentation, deployment, reporting, testing, and optimization

·        Develop lead nurturing campaigns, drip campaigns

·        Monitor and report campaign effectiveness including ROI

·        Monitor budgets by comparing and analyzing actual results with plans and forecasts

·        Develop webinar programs with Product Managers

·        Line Manager for marketing intern and marketing assistant in the US office

·        Manage all global events from budgets of $4,000-$100,000

Develop, maintain and communicate global demand generation activities to deliver increased brand awareness, quality lead generation and deliver required ROI.

·        Manage and improve list growth through targeted demand generation activities

 

LGC/Kbioscience                                                                                               February 2012-June 2013

Marketing Coordinator

·        Delivery of marketing collateral to support marketing campaigns across all channels

·        Administration support for the sales team, including managing the marketing stock levels, ordering goods, booking events

·        Develop marketing collateral for US market

·        Coordination and planning  of all US key exhibitions and events- budget from $5K-$100K

·        Maintain website and upload new content

·        Design banners, advertisements, direct mail

·        Develop webinar schedule and work with Products managers to develop content and topics

·        Brand management for the division

 

TECHNICAL SKILLS
Experienced in Microsoft Office, Microsoft Visio, Adobe Creative Suite, HTML & CSS, Hubspot, Google Analytics, Exact Target, Pardot, SalesForce.com, Hubspot, Hootsuite, Social media channels, Word Press, Web hosting systems: GoDaddy and InMotion, Eloqua, Microsoft Dynamics

References Available Upon Request

 

 

 

 

  • Updated 2 years ago

To contact this candidate email bonnie.alvarado@cognex.com

Contact using webmail: Gmail / AOL / Yahoo / Outlook