Sr. Digital Marketing Analyst
Wharton School of the University of Pennsylvania Certification: Digital Marketing • 2017
Middlesex University • London, UK
M.A. Digital Marketing & Social Media Strategy • 2013
Temple University • Philadelphia, PA Study Abroad • London, UK
B.A. Advertising • 2011
Sr. Digital Marketing Analyst • Red Tettemer O’Connell + Partners • Dec ’17 – current
-Lead company analytics and performance evaluation in the digital, social and media spaces, managing analytics and data visualization projects end-to-end. (Google Analytics, Omniture, Tracx, LSW, social ad tools, Datorama, Tableau, Salesforce)
-Communicate data, research and insights to business stakeholders to drive digital improvements, and develop KPIs and objectives to effectively measure campaign performance against goals.
-Lead and manage media dashboard strategy, implementation and analysis across all clients.
-Clients: Stanley Black & Decker, Under Armour, Speck, Dick’s Sporting Goods, Dietz & Watson
Manager, Campaign & Event Marketing (Contractor) • SAP • July ’17 – Aug. ‘17
-Project manage physical and digital marketing creative development, along with vendor management and planning for SAP Success-Factors annual SuccessConnect Conference & Expo in Las Vegas.
Customer Experience Marketing Strategist • Comcast • June ’15 – Feb ’17
Social & Digital Marketing Program Development & Analytics:
-Strategic planning: create company-wide engagement strategies for launching e-commerce marketing and social support via Amazon and Twitter.
-Track and generate project KPIs and success metrics via custom developed reporting for
weekly sales and engagement rates.
-Manage creative development of content on behalf of CX department in partnership with MarComm teams
Customer Retention & Loyalty Program Development:
-Lead customer retention program design. Decrease customer attrition rates, improve customer sentiment toward the brand, and increase company rNPS and tNPS scores.
-Manage external partnership portfolio (Starbucks, Fandango, Hallmark), and internal partnerships with national CX Division leads and Enterprise Business Intelligence team.
Digital Customer Support Improvements:
-Manage cross-departmental projects to positively impact customer support experiences, and improving ROI via a decrease in tenured customer churn rates.
-Launch new support options through the XFINITY X1 TV platform, XFINITY apps, and web channels, and manage project schedules.
Digital Project Manager • Pointroll/customedialabs • April ’14 – May ’15
Project Manage creative development, secure asset rentals and booth design for in- ternational conference for Bayer (pharmaceutical conference in Toronto).
Led campaign process from creative call and project scope, development with creative and technical teams, through to final QA, live testing, and digital analytics reporting.
Managed issue ticketing and proofing for all client creative work.
Clients: Lincoln Motor Company, Nestle, Ritz Carlton, Sprint and T-Mobile.
- Digital Marketing
- digital strategy
- marketing analytics
- program development
- Social Media Marketing
Certification: Digital Marketing at Wharton School, University of Pennsylvania
MA: Digital Marketing at Middlesex University
BA: Advertising at Temple University
2017 - current
Sr. Digital Marketing Analyst at Red Tettemer O’Connell and partners
Campaign Marketing Manager - contract at SAP
Digital Marketing Strategist at Comcast
Account/Project Manager at Pointroll/customedialabs
Digital Marketing Specialist at Long & Foster Real Estate
Sales and Training Specialist at Apple Inc