Association Marketing Strategist
08/17-Present National Marine Manufacturers Association – Association Marketing Strategist, Chicago, IL
o Lead strategy and content development for all association marketing programs, which includes federal and state government relations, export development, statistics, certification and membership departments.
o Lead creative and digital strategy for all association-related platforms, which currently serves a total audience of 40,000 followers.
o Produce three digital series for the association, ‘Marine Minute’, ‘One Thing with Grow Boating’ and digital essays that give our industry a look into the various aspects of our association. To date, the series has over 30,000 views within the first year.
o Create and distribute all creative pieces that support our departments, including digital, print and trade show materials.
08/14-08/17 Portland Cement Association – Director, Content Development, Skokie, IL
Served as Interim Senior Director, Communications from 12/2015-05/2016
Promoted from Director, Communications to Director, Content Development on 02/2017
o Oversee content development and communications strategy, focusing specifically on advocacy, market development and economic updates for the association that represents 95% of cement manufacturing and employees over 500,000 jobs across the United States.
o Lead creative and digital strategy across our social platforms, which have garnered a total audience of 32,000 followers. This includes:
o Launching LinkedIn Company Page, garnering over 179,000 organic impressions in the first five months.
o Through a LinkedIn text ad campaign promoting company book, reached nearly 1,000 clicks over two months, converting to $64,000 in book sales.
o Increased Twitter impressions per tweet from 11.8 in 2015 to 256.4 in 2016.
o Develop strategy, including messaging, booth design, and social toolkits for trade shows including the World of Concrete, National Association of Home Builders Show, and Greenbuild Conference.
o Lead the communications department as interim senior director, operating with a $500,000 budget and bringing the communications team to a digitally-centered focus. Oversaw one employee (Web Content Coordinator) and four consultants (graphic design, web development/design, copywriter, and print services). Continue to oversee consultants in current role.
o Established media relations program that gained consistent national placements including Wall Street Journal, POLITICO, The Hill and other high profile outlets.
06/13-08/14 American Nuclear Society – Communications Manager, La Grange Park, IL
o Directed media relations, spokesperson training, speech writing, public policy communications and internal communications for 14,000 member society, comprised of both national and international nuclear scientists.
o Placed earned media content relevant to our membership and national media that encouraged the use of nuclear science applications, resulting in national and trade publication stories on the importance of nuclear public policy, education, and innovation.
o Developed member blogging program to engage in dynamic conversations online regarding nuclear science.
o Oversaw the communications for the 2013 Winter Meeting in Washington, D.C., which received over 150 direct media hits and strong on-site reporter presence from New York Times, Bloomberg News, POLITICO, Time Magazine, National Journal and more.
o Coordinated public policy communications and public responses to federal government action as it relates to nuclear science.
06/09-06/13 Illinois Student Assistance Commission – Publicity/Promotions Specialist, Deerfield, IL
Hired as Communications Coordinator, promoted to new role on 01/2012
o Created the ‘College Changes Everything’ campaign which has become the public-facing entity for the Illinois Student Assistance Commission (ISAC). ISAC oversees higher education funding for the state of Illinois.
o Established individual social media accounts, including digital engagement for outreach members and staff for over 30 community college outreach members across Illinois.
o Implemented a new website, quarterly publication, and grassroots engagement activities to expand reach to decision makers across the state and nation.
o Oversaw the public relations program and media training for nearly 70 outreach members.
o Established a consistent media relations program which garnered hits in the Associated Press, the Huffington Post, NBC 5 Chicago, and others.
o Led media relations campaigns for ISACorps which garnered attention from the Washington Post, Chronicle of Higher Education, Christian Science Monitor and Yahoo! News.
o Created the core messaging campaign, branding, social media planning, media training seminars for the ISACorps student outreach program.
01/08- 05/08 Public Relations Internship – Paul Simon Public Policy Institute, Carbondale, IL
05/07- 08/07 Public Relations Internship – National Marine Manufacturers Association, Chicago, IL
05/06- 08/06 Marketing Internship – Major League Soccer’s Chicago Fire, Bridgeview, IL
08/05-05/09 News Anchor, Reporter, Producer, WSIU-TV, PBS, Carbondale, IL
Sprout Social, Adobe Creative Suite, Final Cut Pro, Hootsuite, LinkedIn Business, Google Analytics, WordPress, Sitefinity, Google Docs, Twitter Ads, Google Ads, MS Office, photography, graphic design, LinkedIn, Twitter, Facebook, Instagram, Snapchat, Canva, MailChimp, Real Magnet, Constant Contact
Graduated Dec. 2014, M.A. Communications, Media, Northeastern Illinois University, Chicago, IL
Graduated Dec. 2009, B.A. Broadcast Journalism, Southern Illinois University, Carbondale, IL
2015 MarCom Awards – Gold Winner in Category of Media Response
Member, Chicago Council on Global Affairs
Member, Association Forum
– Serve on the Professional Practice Committee
Member, METSTRADE Young Professionals
Member, Marine Millennials
- Adobe suite
- content development
- content strategy
- editorial calendars
- editorial planning
- marketing strategy
- Social Media
- social media graphics
01/2013 - 12/2014
M.A., Media and Communications at Northeastern Illinois University
B.A., Broadcast Journalism at Southern Illinois University