Joane Davis
JoanEliseD@gmail.com
425.736.7734
Professional Experience
Whitepages | Seattle, WA | October 2018 – Present
Growth Marketing Manager | October 2018 – Present
- Responsible for end-to-end digital campaign management and cross-channel growth for all marketing channels, including SEM, GDN, Social (Facebook, Instagram), and Email.
- Manage multi-million dollar monthly marketing spend while tracking to KPIs and maintaining at or above aggressive ROAS targets.
- Assisted in development of cross-channel, cross-device CLTV model, implemented in May 2019; utilized model to effectively optimize campaigns, scaling ROAS 38% m/m over the first 3 months of implementation.
- Manage all CRO initiatives across app and mobile site, modeling, launching, and analyzing 10 – 15 tests at any given time.
- Member of two person team developing partnerships with local organizations to provide employee leadership training, with a focus on diversity and inclusion within the workplace.
New Engen | Seattle, WA | April 2017 – October 2018
Performance Marketing Manager | March 2018 – October 2018
Performance Marketing Associate | April 2017 – March 2018
- Responsible for end-to-end digital campaign management, strategic thought leadership, and cross-channel growth for enterprise clients.
- Served as lead of a team with three reports.
- Managed multi-million-dollar monthly ad spend for two core enterprise clients, responsible for hitting monthly, quarterly, and yearly revenue and customer growth goals at tROAS/tCPA
- Developed cross-channel marketing strategy and provided performance updates and recommendations as single point of contact for client; led internal cross-functional team to prioritize and execute strategic initiatives
- Managed strategy and total paid social spend throughout two peak periods for a core enterprise client, driving 99% y/y growth in spend while surpassing tROAS by 22% and scaling new customer acquisition 475% y/y
- Executed New Engen’s highest ever single-day Facebook spend, coming within 0.2% of $179K spend target while surpassing tROAS by 15%
- Selected to sit on five-person internal Facebook channel council responsible for developing best practices and disseminating insights across an 80+ person team of account managers
- Awarded creative strategy of the month award in December 2017 for driving +178% y/y growth in holiday sales by utilizing industry-based learnings to develop and execute a targeted creative testing plan
Avvo | Seattle, WA | May 2016 – Present
Growth Marketing Manager | May 2016 – April 2017
- Managed multi-million dollar budget and scale across paid social, display, and emerging partners
- Managed marketing strategy for the launch of a test product, consistently scaling new customer acquisition 130% – 225% m/m while remaining under tCPA over the first 6 months
- Identified and vetted 16 new partners; evaluated performance weekly against KPIs
- Developed optimization strategies across channel by testing audiences, creative and landing pages
Zulily | Seattle, WA | July 2014 – May 2016
Senior Marketing Specialist, Paid Social & Display | December 2015 – May 2016
Marketing Specialist, Paid Social| July 2014 – December 2015
- Managed multi-million-dollar budget across more than 6 digital marketing channels
- Developed campaign strategy, budget allocation, and tCPA goals based on cohort analysis, resulting in a 60% increase in ROAS y/y
- Analyzed large data sets utilizing BigQuery, SQL, Tableau, Facebook Analytics, and Excel to develop a deep understanding of customer journey and drive campaign optimization
- Subject matter expert in Facebook/Instagram ad platform, Atlas and DoubleClick ad servers, and various other industry standard advertising tools
Blue Dog Bakery | Seattle, WA | November 2012 – August 2013
Marketing Coordinator | November 2012 – August 2013
- Developed custom Excel reports to understand funnel behavior and inform campaign optimization
- Coordinated promotional calendars across more than 35 vendor channels
- Developed copy and creative content for monthly press releases, product packaging, and sales presentations
Education
2007 – 2013 | University of Washington | Seattle, WA
Bachelor of Arts in Psychology | Deans List (2009)
Skills
- Amplitude
- Email marketing strategy and management
- Excel
- Facebook Analytics
- GDN campaign management
- Google Analytics
- Organic social media management
- Paid Facebook/Instagram campaign management
- Salesforce Marketing Cloud
- SEM campaign management
- social media strategy development and implementation
- Tableau
Education
-
June 2007 - January 2013
Bachelor of Arts, Psychology at University of Washington
-
Deans List – 2009
Full-time 2007 – 2011
Part-time 2011 – 2013
Experience
-
October 2018 - Present
Growth Marketing Manager at Whitepages
-
Responsible for end-to-end digital campaign management and cross-channel growth for all marketing channels, including SEM, GDN, Social (Facebook, Instagram), and Email.
Manage multi-million-dollar monthly marketing spend while tracking to KPIs and maintaining at or above aggressive ROAS targets.
Assisted in development of cross-channel, cross-device CLTV model, implemented in May 2019; utilized model to effectively optimize campaigns, scaling ROAS 38% m/m over the first 3 months of implementation.
Manage all CRO initiatives across app and mobile site, modeling, launching, and analyzing 10 – 15 tests at any given time.
Member of two person team developing partnerships with local organizations to provide employee leadership training, with a focus on diversity and inclusion within the workplace.
-
April 2017 - October 2018
Performance Marketing Manager at New Engen
-
Responsible for end-to-end digital campaign management, strategic thought leadership, and cross-channel growth for enterprise clients.
Served as lead of a team with three reports.
Managed multi-million-dollar monthly ad spend for two core enterprise clients, responsible for hitting monthly, quarterly, and yearly revenue and customer growth goals at tROAS/tCPA.
Developed cross-channel marketing strategy and provided performance updates and recommendations as single point of contact for client; lead internal cross-functional team to prioritize and execute strategic initiatives.
Managed strategy and total paid social spend throughout two peak periods for a core enterprise client, driving 99% y/y growth in spend while surpassing tROAS by 22% and scaling new customer acquisition 475% y/y.
Executed New Engen’s highest ever single-day Facebook spend, coming within 0.2% of $179K spend target while surpassing tROAS by 15%.
Selected to sit on five-person internal Facebook channel council responsible for developing best practices and disseminating insights across an 80+ person team of account managers.
Awarded creative strategy of the month award in December 2017 for driving +178% y/y growth in holiday sales by utilizing industry-based learnings to develop and execute a targeted creative testing plan.
-
May 2016 - April 2017
Growth Marketing Manager at Avvo
-
Managed multi-million dollar budget and scale across paid social, display, and emerging partners.
Managed marketing strategy for the launch of a test product, consistently scaling new customer acquisition 130% – 225% m/m while remaining under tCPA over the first 6 months.
Identified and vetted 16 new partners; evaluated performance weekly against KPIs.
Developed optimization strategies across channel by testing audiences, creative and landing pages.
-
July 2014 - May 2016
Senior Marketing Specialist at Zulily
-
Managed multi-million-dollar budget across more than 6 digital marketing channels.
Developed campaign strategy, budget allocation, and tCPA goals based on cohort analysis, resulting in a 60% increase in ROAS y/y.
Analyzed large data sets utilizing BigQuery, SQL, Tableau, Facebook Analytics, and Excel to develop a deep understanding of customer journey and drive campaign optimization.
Subject matter expert in Facebook/Instagram ad platform, Atlas and DoubleClick ad servers, and various other industry standard advertising tools.
-
November 2012 - August 2013
Marketing Coordinator at Blue Dog Bakery
-
Developed custom Excel reports to understand funnel behavior and inform campaign optimization.
Coordinated promotional calendars across more than 35 vendor channels.
Developed copy and creative content for monthly press releases, product packaging, and sales presentations.
To contact this candidate email joanelised@gmail.com